Working as Head of Brand at NA-KD means that no two days look the same - and that’s exactly what I love about my role. My days move between meetings with internal teams and external partners, where I develop campaigns, manage budgets, analyze performance, and plan future brand activities. At the core of everything I do is ensuring that we show up with a consistent and strong brand across all channels.
It’s a balance between being creative and strategic. I’m constantly switching between big-picture thinking and focusing on the details, which makes the role both challenging and incredibly rewarding.
Building a brand beyond visuals
One thing I wish more people understood about my role is that brand is so much more than campaigns, colors, or fonts. To me, it’s about making thousands of decisions - both big and small - consistently over time. It’s about what we say yes to, what we say no to, and how we show up, especially when things get challenging.
Many of the most important brand decisions don’t deliver immediate results. Instead, they are about building memory, trust, and meaning over time. That long-term perspective is what truly defines a strong brand.
Turning vision into real-life experiences
A project I’m especially proud of this past year is our pop-up tour. From the initial idea to actually bringing it to life, it was an incredible journey. Getting the opportunity to meet our customers in real life and see how they interact with the brand was truly special. It added a new dimension to how we think about brand experiences and connection.
The power of collaboration
What I enjoy most about my job is the people I get to work with. The role is very dynamic, but it’s the teamwork and collaboration that make it truly meaningful. I strongly believe that teamwork makes the dream work. When we collaborate across teams, share ideas, and support each other, we create something much stronger than we could individually.
A culture that drives creativity forward
If I were to describe the culture at NA-KD in three words, I would say fun, forward-thinking, and creative. It’s a place where new ideas are encouraged, where we challenge ourselves to think differently, and where creativity is part of everything we do. For me, being part of shaping that culture - and the brand itself - is what makes this role so exciting every day.
