NA-KD Sustainability Commitments

Two girls wearing dresses in dusky light

The NA‑KD
Sustainability
Commitments

Fashion fit
for the future

We want future fashion to be grounded in equality,
diversity and a deep respect for nature. To get there,
we will use our creativity, agility, lots of energy and
an honest and open relationship with our customers.

Come with us
on our journey:

We are on a path towards a more sustainable future. We have high goals, towards which we are racing at full speed – hoping to set an example for the entire fashion industry.

Our key goals for 2025

50 %

Climate neutral

2025

reduction of emissions
per product sold
compared to 2020

by offsetting what
we have not been
able to reduce

100 %

80 %

more sustainable
materials

of customers perceive
NA‑KD as "celebrating
equality and diversity"

Enabling customers
to prolong the life of

5 M

Reach full supply
chain transparency for

80 %

garments through
circularity initiatives

of our production

Factories
representing

50 %

A balanced
representation of

WOMEN / MEN /
NON-BINARY

of our spend enrolled
in concrete social
sustainability initiatives

through the organisation;
both from a functional and
managerial perspective.

Learn more about
our commitments:

Climate Action Our customers want climate
action now and demand a more
sustainable approach.

Circularity The fashion industry needs to
shift to a circular model.

Sustainable
products We want to drive positive change in
both supply and demand for more
sustainable products.

Diversity and
Inclusion We will be a champion of diversity
and female empowerment in
fashion

« Swipe left or right »

Learn more about
how we work with
sustainability:

What's in a design? Working Conditions
& Human Rights Shipping
& Transportation What You
can do NA‑KD at the office Environmental responsibility in Supply Chain Meet our partners Exploring
sustainable
innovations NA‑KD
Sustainability
Report 2020

We are dedicated to contribute to the United Nation’s Sustainable Development Goals. For the sake of the future, but also because that’s just the way we like to do business. Our sustainability work is a fundamental part of how we operate at NA‑KD.

THE FIVE SUSTAINABLE
DEVELOPMENT GOALS WHERE
WE CONTRIBUTE THE MOST ARE:

NA‑KD
REBORN

Shop collection

HOME

LEARN MORE ABOUT OUR COMMITMENTS:

Sustainable products

Climate action

Circularity

Diversity and Inclusion

LEARN MORE ABOUT HOW WE WORK WITH SUSTAINABILITY:

Exploring sustainable innovations

What’s in a design?

Shipping & transportation

Environmental responsibility in Supply Chain

What You can do

NA‑KD at the office

Meet our partners

Working Conditions & Human Rights

NA-KD Sustainability Report 2020

SHOP NA-KD Buy and sell NA-KD preloved

We are NA-KD

The hottest online brand bringing you the best in fashion and accessories from around the world. As our customer, you are at the heart of everything we do. From offering you new arrivals every day and free delivery and return, we aspire to provide you with the best online shopping experience. Born 2015 in Sweden, we are getting ready to take over the fashion world and prove that clothing can be affordable and on-trend. Working together closely with brand ambassadors and content creators from all over the world, we strive to show you the most updated, on-trend styles on all channels.

Our designs are made for you and give you the freedom to express yourself through fashion. As we know that fashion is not a necessity’ but part of your DNA, we ensure to always feature the latest trends with prices that won’t break the bank. Browse our wide selection of summer dresses, t-shirts, sweatshirts, knitwear, bikinis, swimsuits, and jeans from boyfriend to high waisted jeans to find your new favourite piece today. Add a final touch to your outfit with our jewelry and shoes to look fabulous no matter where you go.

Fashion Forward

Still looking for some outfit inspo? Our social channels are constantly updated with new content and styles that are in vogue. We love social media and we know you do, too! NA-KD is digitally native - we are born online and will continue to expand and improve in order to allow you a smooth shopping experience...every day and night. Our secret to success? Having incredibly dedicated, talented people in our team who work hard to offer you the hottest pieces in women’s fashion. Combined with close collaboration with some of the most sought-after influencers in the industry, we can go above and beyond for our followers.

But most importantly, we want you to feel comfortable with what you are wearing. Our styles are as unique as our followers, therefore we aim at providing you with anything from sparkly party dresses, dangling earrings and high heels to comfy joggers, hoodies, and sneakers. Develop the courage to stand out or decide to perfectly blend in, no matter what you do - we will provide you with the right outfit.