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Two girls with dresses
The NA‑KD Sustainability
Fashion fit for the future
We want future fashion to be grounded in equality, diversity and a deep respect for nature. To get there, we will use
our creativity, agility, lots of energy and an honest and open relationship with our customers.
Come with us on our journey:
We are on a path towards a more sustainable future. We have high goals, towards which we are racing at full
speed – hoping to set an example for the entire fashion industry.
Our key goals
50 %
50 %
80 %
100 %
reduction of absolute
emissions by 2030
compared to 2020.
reduction of emissions
per product (and service) sold by
2025 compared to 2020.
reduction from our
direct and indirect emissions
by 2025 compared to 2020.
of products made more sustainably,
including materials and how
they're produced, by 2025.
80 %
50 %
Reach full supply
chain transparency for
80 %
Enabling customers
to prolong the life of
5 Million
of customers perceive
NA‑KD as "celebrating
diversity & inclusion"
of our spend enrolled
in concrete social
sustainability initiatives by 2025.
of our production by 2025.
products through
circularity initiatives by 2025.
Learn more about our commitments:
Climate Action
Our customers want climate
action now and demand a more
sustainable approach.
The fashion industry needs to
shift to a circular model.
We want to drive positive change in
both supply and demand for more
sustainable products.
Diversity and
We will be a champion of diversity
and female empowerment in
Our value chain
sustainability commitments timeline
Learn more about how we work with sustainability:
We are dedicated to contribute to the United Nation’s Sustainable Development Goals. For the sake of the future, but also because that’s just the way we like to do business. Our sustainability work is a fundamental part of how we operate at NA‑KD.
  • SDG 5 – Gender Equality
  • SDG 8 – Decent Work and Economic Growth
  • SDG 12 – Responsible consumtion and production
  • SDG 13 – Climate action
  • SDG 17 – Partnerships for the goals
"Is NA-KD a sustainable brand?"
NA-KD aspires to be among the top 1% most sustainable fashion brands in the world. We won't rest until we get there. For us, sustainability includes environmental sustainability like climate action, and social sustainability – working conditions across our value chain and animal welfare. We believe transparency and traceability are key enablers to reach our goals. And we invite you to join us on our journey! Follow our progress and join us in making the fashion industry more sustainable by selling your preloved NA-KD clothes here.
Girl in denim shirt
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