When we set out to launch this pre-fall collection, the vision was clear: a refined edit that softens the transition into autumn with sculptural silhouettes and textural contrasts. To bring the story to life, we partnered with fashion muse Shpresa. Known for her confident and expressive style, Shpresa fronts the collection with a modern elegance that feels both aspirational and relatable.
“It made me feel like fashion is fun again,” Shpresa shares. “The blazers are timeless yet edgy, the dresses are so versatile to play around with boots and belts, and the faux suede pieces are the ones you can reach for every day with minimal effort. It really has everything.”
Soft layers for the new season
The collection is built around romantic ruffles, tailored outerwear, and fluid silhouettes. Pieces like the ruched dresses and softly draped blouses channel a romantic sensibility, while faux suede skirts and sculptural jackets bring structure and edge. The balance of femininity and strength reflects the essence of modern pre-fall dressing: transitional yet statement-making.The rich palette moves seamlessly from burgundy and espresso brown to beige and soft neutrals, allowing the pieces to be styled in multiple ways. Shpresa highlights the burgundy dress and suit as her personal favorites: “The color feels so fall in New York: romantic, bold, and flattering. You just feel really good in them.”
Pre-fall style, elevated by Shpresa
Rather than a conventional campaign, Pre-Fall by Shpresa is about showcasing a wardrobe that fits seamlessly into everyday life while maintaining a polished, editorial edge. Captured on the streets of Lisbon, the campaign imagery blends effortless street style with sculptural moments, presenting the collection as both wearable and inspiring.“Confident ones who love to add their own twist will connect with this collection,” Shpresa says. “I can’t wait to see how people style the pieces.”
With Pre-Fall by Shpresa, we step into a softer season: one where romantic ruffles meet modern tailoring, and where everyday dressing feels elevated, expressive and chic.