What happens when confidence meets creativity? Lovisa Worge invites us into her world to share exactly that. She opens up about the routines that give her focus, the timeless style that inspires her, and the courage it takes to lead with vision. From creative leadership to everyday rituals, this is Lovisa’s story of building fashion that lasts, and a future shaped by intention.
It’s clear to us that business and creativity go hand in hand for Lovisa. She approaches every decision with a clear vision, but also with an openness that allows ideas to evolve.
NA-KD: How would you describe your creative leadership style?
LOVISA: “I know what I want, and I can be very determined,” she admits. “But over the years, I’ve learned to listen more and let the process shape itself.”
LOVISA: “I know what I want, and I can be very determined,” she admits. “But over the years, I’ve learned to listen more and let the process shape itself.”
Lovisa’s leadership style has proven more than successful - built on clarity, consistency, and a strong sense of direction. That mindset also shapes how she approaches fashion’s fast-moving cycles. “Trends are fun and playful,” she says, “but I only apply the ones I feel are classic and align with my style. Otherwise, I stay very timeless - I’ve always loved pieces that last.” It’s this balance of playfulness and longevity that keeps her vision both relevant and enduring, a strategy that has become a hallmark of her success.
Ask Lovisa where her inspiration comes from, and she’ll point to her routines
She’s clear about the habits that keep her grounded and inspired: “I’m very strict with my routines, and when I follow them, that’s when I feel the calm and focus I need to be creative.” Her recipe is simple but powerful: a good workout, strong coffee, and a calm environment. These small rituals set the tone for her day, creating space for new ideas to flow and for her vision to take shape.NA-KD: What would you tell your younger self at the start of your journey?
LOVISA: “Don’t be afraid to take chances, go all in, and really believe in yourself. The only one who can stop you is you”.
LOVISA: “Don’t be afraid to take chances, go all in, and really believe in yourself. The only one who can stop you is you”.
With courage as her compass, risks have turned into opportunities, big dreams into reality, and self-belief into her greatest strength. For Lovisa, confidence isn’t just a mindset – it’s the foundation of everything she’s built.
Lovisa’s vision of the future is equal parts cozy and ambitious. Picture it: a house, a family, a couple of holiday homes, and two (or maybe three) dogs running the show. It’s the Swedish dream, where the flow of everyday life is balanced with moments of ease. But while the pace may slower, her entrepreneurial spirit won’t retire.
NA-KD: And where do you see yourself in 20 years as an entrepreneur?
LOVISA: “I won’t be working as intensely or as fast as I do today,” she says, “but I’ll still be active, running one or two businesses - with my man and Lucas of course.” Fewer all-nighters, more dog walks – and still plenty of space for big ideas.
LOVISA: “I won’t be working as intensely or as fast as I do today,” she says, “but I’ll still be active, running one or two businesses - with my man and Lucas of course.” Fewer all-nighters, more dog walks – and still plenty of space for big ideas.
Some kids dream of becoming pop stars or astronauts. Lovisa? She set her sights on being a CEO. “To be a CEO, haha - and yes, I really meant it,” Looking at her journey today, it’s clear that ambition wasn’t just a childhood phase - it was the very first step toward the entrepreneurial path she’s now living.
Lovisa’s cheat sheet to a chic fall
Beyond boardrooms and big ideas, Lovisa’s secret to autumn is simple: a few timeless favorites that always work. From her essentials to the film she never gets tired of, here’s her playful list of must-haves for the season.Spontaneous weekend - 10 minutes to pack. What makes the cut?
“Good jeans, a trenchcoat, and boots. Always.”
“Good jeans, a trenchcoat, and boots. Always.”
Go-to autumn perfume?
“Louis Vuitton Pacific Chill – it’s my everyday essential.”
“Louis Vuitton Pacific Chill – it’s my everyday essential.”
Styling tip that never fails?
“Dress in what makes you feel comfortable. Confidence makes any look chic.”
“Dress in what makes you feel comfortable. Confidence makes any look chic.”
Autumn comfort film?
“Call Me By Your Name’’
“Call Me By Your Name’’
At the heart of it all, Lovisa’s inspiration always starts close to home - her own wardrobe. “I always begin by asking myself what I’m missing, what I’d love to have in my closet this fall,” she explains. From there, her creativity grows outward, shaped by the people she meets, the conversations she has, and even the films that linger in her mind.
That personal approach is exactly what makes her NA-KD collection so special. Built on timeless staples with playful twists, it reflects both her own style and the everyday elegance she sees in others. Every piece feels like it could have been pulled straight from her closet - effortless, versatile, and made to be lived in.
In the end, Lovisa’s vision for this collaboration is simple: to design clothes she would truly wear herself, and to inspire women everywhere to feel confident in their own everyday classics.