When Lovisa Wallin set out to design her latest collection with NA-KD, she knew exactly what she wanted: timeless pieces with a twist. “I love finding stylish yet timeless pieces, those you can keep in your wardrobe for a long time without getting tired of them, and that you can style in different ways,” Lovisa shares. Her personal style may lean towards simplicity, but this collection dares to reinterpret Stockholm style with vibrant shades, playful accents, and statement details that stand out from the city’s usual minimalism.
Refined everyday wear
“I love autumn fashion, so when we started sketching out the idea, I knew exactly what I wanted to create,” Lovisa says. The collection is a love letter to the season of layering: where versatile tailoring, cozy knits, and standout accessories come together. From sleek jeans and boxy coats to bold green leather and eye-catching prints, these pieces are designed to elevate your everyday dressing.A collection designed for everyone
Who is the collection for? According to Lovisa: everyone. “There’s such a variety of pieces to choose from, so it’s really for everyone. Everything from the perfect pair of jeans and cozy knitted sweaters to more fun and eye-catching items.” It’s this mix that makes the edit so versatile: bridging effortless Stockholm style with a more colorful, international flair.
Redefining city dressing
When asked to choose her favorite, Lovisa admits it’s hard to pick just one. But the green leather jacket has her heart. “It really feels like me, and I haven’t been able to find anything like it before. I’ll be wearing it a lot this fall, especially paired with the green heels from the collection,” she says.Shot against the backdrop of city streets and morning coffee rituals, the campaign captures exactly what this collection embodies: an elevated wardrobe for real life. Whether you’re rushing to a meeting, grabbing a latte, or heading out for dinner, Lovisa Wallin for NA-KD proves that Stockholm style isn’t only about neutrals: it’s about confidence, versatility, and a spark of color.