There’s a certain softness in the way Copenhagen moves. Mornings slow enough for a first coffee, afternoons drifting by on bike paths, and color everywhere- muted, unexpected, but always intentional. For Hanna Stefansson, this rhythm isn’t just a lifestyle. It’s home.
She grew up in Skåne, close enough to Copenhagen to feel its pull long before she ever lived there. As a child, she saw the city as a dream. As an adult, she built her life around it. “I always imagined myself cycling through the city with flowers in my bike basket,” she says. “And honestly… I still romanticize that. I still enjoy it every day.”
Copenhagen never lost its magic. “It’s my favorite city. I’m still in love with it-especially in May and September.” And if the city once felt like a dream, motherhood made it real. “I think I always felt at home here, but after I had kids in Copenhagen, it became home home.”
A city that feeds her creativity
Hanna’s work has always been shaped by the places and people around her. Copenhagen, with its warm community, bold design culture, and everyday moments, constantly fuels her sense of style.
It’s instantly recognizable for its color, confidence and playful contrasts. “I think so much in color combinations. I just want things to feel fun.” Some periods she obsesses over one tone, other times she experiments freely. Cafés, restaurants, strangers - everything is a source. “I find inspiration everywhere, especially when I’m having coffee somewhere or just watching people.”
Authenticity, for her, isn’t a strategy. It’s intuition. “The world and the industry have changed so much, but for me, it’s still about doing what feels fun and inspiring- while staying relevant.” Her highest creative moments often come during travel or, unexpectedly, in sync with her own body and listening to her intuition.
The collection where style meets story
Hanna’s personal style has evolved, but never lost its playfulness. “I’ve always had a very playful approach to fashion,” she says. “A couple of years ago, I didn’t even have black clothes. Everything was color.”
This mindset shaped her NA-KD collection.
“The story of the collection is inspired by a volcano,” she explains. “A-shapes, structured sharp edges mixed with soft, warm flow.”
Bold softness, in her own words became the anchor for the entire drop. Her favorite pieces show exactly that balance. “The top with padded sleeves and a defined décolletage… classic but fun. And the little red dress - people always associate me with short dresses and high boots. It’s very me. A bit 60s, a bit playful.”
She gravitates toward materials she can feel: soft surfaces, patent shine, structured textures - elements that hold presence without losing ease. The collection is meant to embody a calm boldness, a quiet statement. “Effortless but elevated,” she says. “Calm but bold.”
Shaping the campaign – Hanna’s way
Hanna connects most naturally through styling and behind-the-scenes moments, the honest in-betweens of the creative process. For this collection, she envisioned a mix of editorial precision and that intimate, raw feeling of being on set.
The campaign visuals echo her world: uniqueness, freshness, boldness. The warmth of Copenhagen mornings. The sharp edges of volcanic rock. The softness of color layered with confidence. A collection that feels like movement, like freedom, like cycles - of seasons, of creativity, of womanhood.
The world of Hanna Stefansson
Her life in Copenhagen is more than a backdrop: it’s a co-creator. A city that taught her joy in simplicity, confidence in color, and the beauty of staying inspired. For NA-KD, she translates that world into clothing - pieces that feel like her bike rides with a basket full of flowers, like the Copenhagen air in September, like a good outfit that turns an ordinary day into something brighter.
Her story is one of finding home in the in-between: between Sweden and Denmark, motherhood and creativity, softness and boldness, color and calm. Hanna Stefansson - Swedish at heart, Copenhagen by choice, and forever led by inspiration.
Explore her collection here
Her story is one of finding home in the in-between: between Sweden and Denmark, motherhood and creativity, softness and boldness, color and calm. Hanna Stefansson - Swedish at heart, Copenhagen by choice, and forever led by inspiration.
Explore her collection here