Some stories unfold slowly, shaped by time, change, and the courage to grow openly in front of millions. Janni Delér’s is one of them. Before Instagram had an algorithm and before “influencer” became a career, she was simply a girl with a camera, documenting life as it came - you could find sunny destinations, spontaneous trips, plates of pasta, and the quiet magic of everyday living.
Now, more than a decade later, she’s built a global audience, launched businesses, become a mother, and returned to Sweden with a completely different rhythm to her days. But through all of it, her intuition - her sense of what feels real, joyful, and authentically hers - has stayed intact.
In this NA-KD holiday edit, we celebrate a woman shaped by the digital era but defined by her own festive spirit.
The girl who started posting for fun
In the early days, nothing was strategic. There were no hooks, no analytics - just memories captured because they felt worth keeping. “I was traveling a lot and loved to take photos,” Janni shares. “When Instagram became a thing, I simply started posting. People asked for more, so I created a blog. It was just for fun - I never thought it would become a job.”
Looking back, the landscape feels almost unrecognizable. Those unscripted years still hold a charm for her. She remembers the simplicity in just posting a picture and have people loving ut.
Introducing the NA-KD Holiday Edit: A balance of strength and softness
When it comes to the pieces for this Edit, Janni’s excitement is impossible to hide. Every item holds a piece of the season’s festiveness - perfect for the girl who once lived out of suitcases, the woman now rooted in Scandinavian seasons, the mother, the entrepreneur, the creative.
She tries to choose a favorite but the answer we got was:
“Probably the blazer with marked shoulders and tight waist… also the red cape dress. And the blazer with the sheer details. I can’t choose!”
And truthfully, she doesn’t have to. Because the collection isn’t built around one hero piece - it’s built around a the occassion. A blend of confidence and comfort, made for women who want to look elevated with ease during the holiday. The silhouettes reflect that duality. Strong tailoring meets fluid fabrics, sharp waists meet soft draping. It’s a wardrobe shaped by the contrasts of her life today: structured enough for a meeting, expressive enough for any holiday-occasion dinner, and effortless enough to throw on after a school drop-off.
Each garment carries intention - the marked shoulders that give presence, the waist that flatters without restricting, the sheer details that add a whisper of femininity without ever feeling delicate. It’s fashion for women who want to move, lead, laugh, parent, work, and live fully without changing outfits to match each role.
The result is a collection that feels distinctly Janni, yet universally wearable. A modern feminine spirit translated into clothing: strong but soft, polished but relaxed, elevated yet uncomplicated. It’s the NA-KD universe - a holiday Edit of confidence, shaped for her real life and her boldest moments.
Staying grounded while the world watches
With motherhood, entrepreneurship, and a global audience, staying centered hasn’t always been easy - but it’s something Janni has learned to protect fiercely. “I’ve always had a real-life balance,” she says. “When I’m with family and friends, I barely check my phone. That keeps me grounded.”
Authenticity, for her, is felt over time. And while being online for so many years has brought moments of pressure - especially after becoming a mom - she made peace with evolving publicly. “People expected the adventurous me. But life changed, and the followers who wanted to join this chapter stayed.”
Creativity in a new chapter
Her content once lived in warm destinations and airport terminals; now it reflects a life rooted in Swedish seasons, family, and the rhythm of running her own companies. “I’m inspired by so many new things now - my daily life, even the chaos sometimes,” she says. The playful, sun-chasing version of her still exists - “she comes out now and then,” Janni says - but there’s a new maturity shaping her work.
Boundaries, balance, and becoming a mother
Motherhood shifted everything - especially how she works. “I used to work day and night. After kids, I want to give them all my attention. I know what’s important now.” She protects her evenings, keeps her relationship more private, and embraces the imperfect balance of busy weeks and quiet moments.
After so many years online, reinvention is simply part of the job. “When reels came, you HAD to learn video. So you evolve.” If she weren’t doing social media, she imagines she’d run a company - ambition has always been in her DNA.
And when she looks back, the milestones are many: her first paid job, walking NYFW, magazine covers, launching two brands. But what she hopes people feel when they land on her platforms today is simple: “I just want them to feel happy and inspired.”
A holiday edit shaped by life, growth, and the magic of the season.
The NA-KD Holiday Edit isn’t just a collection - it’s a portrait of a woman in motion for all occasions. For Janni who grew up online but refused to become a polished version of herself she learned to adapt, learned to protect what matters, and leaned into every new chapter without losing the spark of who she was in the beginning.
It’s a collection made for women who are also evolving - who want to feel confident, grounded, feminine, and a little unstoppable. And if there’s anything Janni hopes her children one day learn from watching her?
“That anything is possible if you work for it.”