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Sustainable products
We will make our products more sustainable by using lower-impact materials and making sure everything we make lasts as long as possible. To help our customers make more sustainable choices, we will tell them how, where and with what footprint our products are made. We want to drive positive change on both supply and demand for more sustainable products.
Make more
sustainable products
We want all our products to be made more
sustainably by 2025 – including materials and how
they are produced.
  • By 2022, have 100% more sustainable cotton in all our denim (organic or recycled).
  • By 2025, have 100% of products from more sustainable materials*.
  • By 2025, have 100% of tier 1 suppliers assessing & improving their environmental & social performance according to industry standards.
  • Set a clear sustainable materials strategy.
  • Explore and implement additional certificates/ initiatives for more sustainable materials and/ or production methods.
  • Support current suppliers and onboard new suppliers that fulfil environmental and social requirements.
  • Training of the purchasing department.
Accelerating traceability
and transparency
We want our customers to know the origin and
impact of their wardrobe.
  • By 2021, be transparent with production factories for products on our website.
  • By 2025, reach full supply chain transparency for 80% of our production.
  • By 2025 at the latest, be transparent on product climate footprint.
  • Implement system support for product traceability.
  • Improved and transparent customer communication on product sustainability (e.g. CO2, water consumption, chemical use). Work together with supply chain partners to access environmental and climate data.
Our progress
Choosing the right materials is key when making more sustainable products. The right choices lead to a smaller environmental footprint and do less harm to both humans and wildlife. All the fabrics and fibers we classify as more sustainable are certified by independent accredited third-party agencies.
The raw materials of a fabric affect its durability and environmental performance. The fabrics we classify as more sustainable are made with renewable or recyclable sources, and use less water, energy or chemicals in their production processes than conventional alternatives. This leads to a lower footprint, since the production processes often impact the environment more than the material itself does.
Green lush forests on rolling hills
We’re increasing our share
of more sustainable
materials fast
We understand the importance of switching over to more sustainable materials and have rapidly increased our use of those fabrics. We launched our first collection with more sustainable materials in November 2019. And less than a year later over 45% of all our new products were made with more sustainable materials.
Read more about our materials and progress here, and in our latest Sustainability Report.
Green lush forests on rolling hills
NA‑KD Reborn
NA‑KD Reborn is our certified definition of truly more sustainable products, where both material suppliers and factories need to hold sustainable materials certificates. To be part of the NA‑KD Reborn collection, factories also need to participate in our Environmental Performance Improvement Program by using the Higg Index, as well as fulfil our social requirements through signing our Code of Conduct, perform a social audit and continuously work to improve working conditions.
And we will continue to push the bar higher: Going forward, we aim for all NA‑KD Reborn products to be made with new innovative, sustainable materials or production techniques – such as recycled fishing nets or non-chemical fabric dyes using fruits and vegetables.
Read more about our more innovative materials and production techniques here.
Aiming for supply chain
Our long-term goal is to reach full supply chain transparency. A mission that most likely will take years to complete. However, during the past two years we have managed to get full transparency for our tier 1 factories - the factories that produce our garments. We are now continuing that journey to improve transparency in tier 2 and beyond, which are the producers of fabrics, yarn and raw materials.
According to the Fashion Transparency Index 2020, only 40% of brands publish their tier 1 suppliers on their websites. This needs to change. Therefore, you will be able to see information about our factories in the product descriptions on our website from spring 2021. To start, we will state the factory name and address for all new products. Later, we will add additional information about each factory.
You can also find a list of all our producing factories here. and we are working to complement this list with processing factories. Read more about our traceability and transparency work in our Sustainability Report.
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