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Our customers want climate action now and demand a more sustainable approach. We will partner with them, and our industry peers, to create a more sustainable fashion industry, which includes delivering on our ambitious plan to reduce absolute climate emissions by 50% by 2030 across our value chain.
Climate change is the most daunting challenge that humanity has ever faced. Its consequences will affect the planet and everyone living on it. Evidence shows that humanity itself is taking grave risks with the stability of the Earth’s resources and the ecosystems that we depend on. Climate stability is crucial for all our sake.
The time is now
To reduce the risks we must all work together to limit global warming to a maximum of 1.5°C above pre-industrial levels. We are already at plus 1°C, so the time to act is now. That is why we have set bold targets to reduce our climate emissions and by 2025 will compensate for what we have not been able to reduce, thus becoming climate neutral. We know we must have bold ambitions to drive the change that is needed.
It is our responsibility
Depending on what research you look at, and how you define the industry, the fashion sector has a significant impact on climate change - ranging somewhere between 3-10% of total global greenhouse gas emissions. From our point of view it does not matter exactly what the number is. The important thing is that we know it is significant, and that we have to act. Now.
Reduce climate emissions by 50% by 2030
We will reduce our climate emissions by 50% by 2030, and by 50% per product sold by 2025 – what’s left,
we will offset to become climate neutral.
  • By 2025, reduce emissions from our own operations by 80%.
  • By 2025, reduce emissions by 50% per product sold, from cotton fields to customers.
  • By 2030, reduce absolute emissions by 50%, from cotton fields to customers.
(all of the above compared to a 2020 baseline)
  • Switch to renewable energy in our own operations.
  • Work to reduce emissions from our transportation.
  • Support supply chain partners to reduce emissions by, for example, helping them switch to renewable energy.
  • Reach our target of 100% more sustainable materials by 2025.
  • Reach our target of 50% recycled materials by 2025.
  • Support supply chain partners to use water, chemicals and materials more efficiently.
  • Accelerate the shift to circular business models and services.
Inspire customers to have a more sustainable wardrobe
We want to encourage and collaborate with our customers to jointly create a more sustainable fashion industry.
  • #SoMe posts to educate the customers on the impact of fashion and what they can do to reduce it.
  • Customer survey on sustainable customer behaviour.
  • Encourage more sustainable consumer behaviour.
  • Inspire customers to take better care of their products so they last longer.
  • Educate customers on more sustainable fashion consumption.
  • Better and more transparent customer communication on NA-KD’s climate impact, actions and results.
Our progress
We will not let ourselves or our customers down. We are determined to meet our ambitious goals. Our biggest challenge is to reduce absolute emissions while being a young and fast growing company. With NA-KD’s pace of business growth, we are likely to increase our absolute emissions by 2025, even if we reach our target of reducing emissions by 50% for each product we sell. Therefore, it becomes even more important to integrate climate action into our business strategy. To have a chance to reach our targets, a large part of our business must in the future come from circular business models.
Read more about NA-KD Circle here, and about our approach to circularity here.
The UN Sustainable Development Goals logo
Our climate calculations
We used the Greenhouse Gas (GHG) Protocol to calculate our 2020 climate impact. The GHG Protocol is a global, standardised framework to measure and manage greenhouse gas emissions. The Protocol measures:
Scope 1 (10 tCO2e)
Direct emissions from our own operations.
Scope 2 (177 tCO2e)
Indirect emissions from energy that we buy.
Scope 3 (76 772 tCO2e)
Indirect emissions from upstream and downstream our value chain.
Because this is the first time we have measured our climate impact in this way, we cannot yet compare our performance to previous years. We will do so from next year.
Our scope 3 emissions stands for over 99% of NA-KD’s total climate footprint 2020. You can see what they include in the graph.
For more details, please see our latest Sustainability Report.
World map
Reducing emissions from our transports
We are continuously working to reduce emissions from our transportations, with a focus on keeping our transports options on the ground. To learn more about how we work in this area, please read more here.
Reducing supply chain impacts
Over 80% of our climate footprint comes from the materials we use and the production of our garments - from cotton fields to finished items. Reducing this impact is therefore of highest importance to us. We do this by working with our suppliers (read more here) and by rapidly increasing the share of more sustainable materials in our products (read more here).
Another stock photo of business people doing even more business things Interior of shirt factory
Climate and YOU
It’s easy to be NA-KD
Want to take part in our work for a more sustainable world of fashion? Start by extending the life of the items you buy from us: if you are wearing your garment twice as many times, it reduces the relative impact of it by up to 50%. Simple as that!
Read more about how you can sell and buy pre-loved NA-KD products here, and what more you can do to
lower your fashion footprint here.
Climate compensation
Our number one focus is to reduce emissions. As an e-commerce company we are working in close collaboration with our transport providers. But there is no such thing as sustainable transport today – in particular not for long truck transportations. In waiting for more sustainable solutions, we climate compensate all our transports and are in close dialogue with all our logistics providers to push the change needed in the transport industry.
For details on our climate compensation, please see our latest Sustainability Report.
gold standard
Our work and projects for climate neutrality are accredited by the Gold Standard. The Gold Standard for the Global Goals is a standard and logo certification mark program for non-governmental emission reductions projects in the Clean Development Mechanism (CDM), the Voluntary Carbon Market and other climate and development interventions.
Wind and sun for
To climate compensate for our transportation in 2020 we have invested in a wind power project of 75 wind turbines in India. We have also invested in a solar power project in Jaisalmer in India. In total, we have offset 10101 tCO2e for our transports for 2020.
Black week 2020
During Black Week of 2020, NA-KD compensated for all carbon emissions generated by us and our producers by investing in a wind power project in Tamil Nadu in India. In total, we have offset 7099 tCO2e for Black Week 2020.
Girl in yellow shirt
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