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Black Week 2020 is climate neutral at NA-KD

We at NA-KD see this year’s Black Week as an important opportunity to promote the need to take action against climate change, and to further our commitment to sustainability.

We are already on that journey. We are setting out our targets in alignment with the 1.5°C pathway, working on reducing emissions across the entire value chain, and aiming for 100% of our products to be made from sustainable material by 2025.

We are already working intensively to reduce or eliminate emissions, and will during Black Week climate compensate for our remaining emissions footprint for the period in order to become fully climate neutral during the whole week.

How Black Week 2020 is different

For black week 2020 NA-KD will fully compensate for the emissions resulting from the production and transportation of our products: from cotton field to factory, factory to warehouse, warehouse to all of you, as well as returns.

Why this is important

Climate change is the greatest challenge that humanity has ever faced. To reduce the risks we face due to climate change, we must all work together to limit global warming to a maximum of 1.5°C above pre industrial levels. We are already at plus 1°C so the time to act is now.

That's why we at NA-KD have set a goal to be climate neutral by 2025. We are busy working with experts on our plan for how we do this, and we know we must have bold ambitions to drive the change that is needed.

Our calculations for Black Week: every item counts, in every step of the way

We won't stop at our own business and the greenhouse gasses we can control ourselves.

Many companies measure the progress they are making in climate emissions as Scope 1, 2 and 3, according to the GHG protocol. This is industry-recognised terminology.

Scope 1 covers all our direct emissions from our operations; scope 2 refers to the indirect emissions from purchased electricity, steam, heating & cooling for own use; and scope 3 covers all indirect emissions from our value chain.

In practical terms, we will be considering all of the following things on our journey to be a more sustainable brand this Black Week.

All raw material and fabric

The journey starts in the fields and forests, with the production of the raw material like wool, cotton or viscose. It is then spun, woven and dyed into the fabric of your clothes. We are not in control of this part of the chain, and it is resource intensive in many ways, but we will of course include it in our carbon compensation offer.

All production

The factories that produce and ship our clothes are their own independent organisations, but we will climate compensate for the entire production footprint.

All shipping and deliveries

From factory, to warehouse, to you. All inbound shipping and all our deliveries come with the promise of a carbon offset, including the last mile to you! This is true not only for Black Week, but all year round.

Everything at the warehouse

Every working hour, all electricity and all energy that is used in our three warehouses will be climate compensated in full.

Everything at the office

Computers and coffee. Climate control and cleaning. Paper print-outs and push-pins. Every last detail of our work in the NA-KD office will be climate compensated.

Our progress over the last 12 months

Products from more sustainable materials:

All our garments will be produced with 100% sustainable materials by the year 2025: this means from sustainable cotton (organic, BCI or recycled), sustainable natural fibres (cellulosic or linen) and recycled polyester.

We have gone from single digit numbers at the start of 2019, to 20% in Q3 2020 - and are aiming for 50 % in 2021. We are well on track to achieving this goal. We are proud of the progress we have made, but there is still a way to go.

Supply chain:

Through the Higg Index we provide our suppliers with an Environmental Management System (FEM). This focuses on six areas of environmental sustainability in production: energy consumption, water, biodiversity, local & accidental pollution, chemicals and waste handling. We started working with the Higg Index in March 2019, and by the end of 2019 we had 60 production facilities on board. We now have introduced over 100 production facilities to the Higg Index in order to conduct a self-assessment of their environmental impact.


We announced in 2020 that we now climate compensate for all freight and transportation. From factory to delivery to customer, and returns. Working with Tricorona Partners, we climate compensate transportation by investing in a gold standard certified project for renewable energy:


NA-KD has invested in solar panels on the roof (167 KW.), covering 15-20% of the energy used in our new warehouse in Sweden.


All our hang tags are made from recycled paper. All our neck and care labels are made from recycled polyester. All our shoe boxes are made from FSC wood. All jeans patches are made from paper instead of leather.

100% of plastics in our shipping bags are from recycled plastics. All plastic packaging for NA-KD Reborn products is made from 100% recycled plastic with an added Biodegradable Organic Polymer (BDP™). It attracts microbes and allows them to consume the plastic in the same way they would organic matter. This means that the BDP ensures that the plastic doesn’t cause microplastics. If thrown in landfill the leftovers will eventually become the same as for organic waste - compost waste, water and biogas. To summarise it speeds up the process that would happen naturally. Our goal is to use BDP in all our plastic packaging.

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