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TERMS AND CONDITIONS FOR INFLUENCER COLLABARATIONS

Below are the terms and conditions which apply to collaborations (“influencer collaborations”) between NA-KD and individuals that promote NA-KD products on their social media channels (“influencers”).

  • NA-KD or the influencer has the right to terminate the collaboration at any time with a written notice.
  • It is the influencer’s responsibility to defray any tax required by national legislation in their country of residence.

The social media posts or content promoting NA-KD’s products or brand shall not:

  • Encourage dangerous behaviour or breaches of ordinary safety norms.
  • Play on social insecurity, a bad conscience or poor self-confidence.
  • Employ frightening means that are likely to cause fear or anxiety.

Influencers shall:

  • Always include the name of our NA-KD (@nakdfashion or #nakdfashion).
  • Always clearly place a disclosure of advertising at the start of the caption or title.

Acceptable forms of advertising disclosure:

  • "Advertisement with NA-KD"
  • "Marketing with NA-KD"
  • "Commercial promotion with NA-KD"

Forms of advertising disclosure that are not acceptable:

  • Ambiguous terms such as “collaboration” or “#Ambassador”, “#Partner”, “#Spon”, “#Promo” or “#Brand”.

Other Considerations

  • If influencers reshare sponsored content on other of their social media channels, they need to include a disclosure on those channels as well – regardless if repost is included in the original deal or not.
  • If the sponsored content is in the local language, the disclosure must be in the local language.
  • If possible, and in addition to all above, use the “paid partnership” feature on Instagram or Facebook.


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