WRITTEN BY FANNY EKSTRAND Explore the story
For AW20 we asked three amazing female writers to create narratives about modern women based on our biggest trends. This week's stories are written by fashion muse, screenwriter and co-founder of Hobnob Journal - Fanny Ekstrand. She took a playful approach to the life of working from home.
Increased connectivity has made work and play blend together. And women need a wardrobe that can keep up. Dressy easywear and multifunctional fashion are key for an increasingly busy lifestyle. Cool combos that work wherever the day takes you.
This trend is all about smart-looking pieces that champion comfort. Ultra-wearable designs that draw inspiration from both athleisure and tailoring for a powerful new fusion. Sporty must-haves like parkas, padded vests and leggings meet oversize shirts and knitted co-ords for a transitional look that works as hard as you do.
Meet the writer FANNY EKSTRAND Style muse and trendsetter, Fanny Ekstrand is a well-known name in Swedish fashion. Beyond owning one of the best style accounts on Instagram, she's also the co-founder and writer for cool-girl cyber mag Hobnob Journal. Oh, and did we mention that her first big gig as a screenwriter, ‘Eagles’, is a huge success? Now that's a multitasking multi-creative if we ever saw one.
watch the stories on Instagram @nakdfashion