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OUR PRODUCTS
We will make our products more sustainable by using lower impact materials and ensuring that everything we make lasts as long as possible. To help our customers make more sustainable choices, we will tell them how, where and with what impact our products are made. We want to drive positive change to both supply and demand for more sustainable products.
OUR COMMITMENTS
Make more sustainable products
We want all of our products to be made more sustainably – including both lower impact materials and how they are produced.
OUR GOALS
  • By 2030, have 100% organic, recycled or other lower impact materials in all our products
  • By 2025, phase out 100% of all conventional cotton
  • By 2030, have 100% FSC cellulosic materials (viscose, modal, lyocell & acetate)
WHERE WE ARE
Accelerating traceability and transparency
We want our customers to know the origin and impact of their wardrobe.
OUR GOALS
  • By 2025, reach full supply chain transparency for at least 80% of our production
  • By 2025 at the latest, be transparent on product climate footprint
  • By 2023, be transparent with tier 2 factories on our website
WHERE WE ARE
KEY ACTIONS
  • Trace products to ensure supply chain transparency on an increasingly larger scale
  • Improved and transparent customer communication on product sustainability (e.g., CO₂, water consumption, chemical use)
  • Work together with supply chain partners to access environmental and climate data
Our progress
When it comes to our products, choosing the right material is key. The right choice means a smaller environmental footprint and less harm to both humans and wildlife. The fabrics we use that are more sustainable* are certified by independent third party accredited agencies.
A fabric’s raw materials affect its durability and environmental performance. With a lower impact material we mean one that comes from renewable or recyclable sources – and uses less water, energy, or chemicals in their production than conventional alternatives.


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