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Our customers want climate action now and demand a more sustainable approach. We will partner with them, and our industry peers, to create a more sustainable fashion industry, which includes delivering on our ambitious plan to reduce absolute climate emissions by 50% by 2030 across our value chain.
Climate change is the most daunting challenge that humanity has ever faced. Its consequences will affect the planet and everyone living on it. Evidence shows that humanity itself is taking grave risks with the stability of the Earth’s resources and the ecosystems that we depend on. Climate stability is crucial for all our sake.
The time is now
To reduce the risks, we must all work together to limit global warming to a maximum of 1.5°C above pre-industrial levels. We are already at plus 1.1°C, so the time to act is now. That's why we have set bold targets to reduce our absolute climate emissions by 50% by 2030, compared to 2020, and by 50% per product (and service) sold by 2025. We know we must have bold climate ambitions to drive the change needed.
It is our responsibility
Depending on what research you look at, and how you define the industry, the fashion sector has a significant impact on climate change - ranging somewhere between 3-10% of total global greenhouse gas emissions. From our point of view it does not matter exactly what the number is. The important thing is that we know it is significant, and that we have to act. Now.
Reduce climate emissions by 50% by 2030
We will reduce our climate emissions by 50% by 2030, and by 50% per product (and service) sold by 2025.
  • By 2025, reduce emissions from our own operations by 80%.
  • 50% reduction of emissions per product (and service) sold, from cotton fields to customers, by 2025.
  • By 2030, reduce absolute emissions by 50%, from cotton fields to customers.
(all of the above compared to a 2020 baseline)
  • 73% reduction in emissions from our own operations.
  • 28% reduction in emissions from products (and services) sold.
  • 5% reduction in absolute emissions.
(status as of 2021 – for further details, please see our latest Sustainability Report.)
  • Switch to renewable energy in our own operations.
  • Work to reduce emissions from our transportation.
  • Support supply chain partners to reduce emissions by, for example, helping them switch to renewable energy.
  • 100% of products made more sustainably by 2025 – including materials and how they're produced.
  • Reach our target of 50% recycled materials by 2025.
  • Support supply chain partners to use water, chemicals and materials more efficiently.
  • Accelerate the shift to circular business models and services.
Inspire customers to have a more sustainable wardrobe
We want to encourage and collaborate with our customers to jointly create a more sustainable fashion industry.
  • Share of customers buying more sustainable products
  • Customer survey on sustainable customer behaviour.
  • In 2021, almost 76% of our customers bought more sustainable products on our website (products that are made in at least part organic or recycled materials, or in a material that has been produced with production techniques with lower environmental impacts).
  • Our customer survey also shows that more sustainable materials are our customers' number one priority in sustainability.
  • Encourage more sustainable consumer behaviour.
  • Inspire customers to take better care of their products so they last longer.
  • Educate customers on more sustainable fashion consumption.
  • Better and more transparent customer communication on NA-KD’s climate impact, actions and results.
Our progress
We will not let ourselves or our customers down – we are determined to meet our ambitious goals. Our biggest challenge is to reduce absolute emissions while being a young and growing company. With NA-KD’s pace of business growth, it becomes even more important to integrate climate action into our business strategy. To have a chance to reach our targets, we need to decouple growth from volume, use less CO2e per new product produced and have a large part of our business come from circular business models. To achieve our goals and to integrate them into our business, we have developed a climate action roadmap, a detailed plan to reach our targets by 2030. You can read the roadmap here.
Read more about NA-KD Circle here, and about our approach to circularity here. For details about our climate calculations, please see our latest Sustainability Report.
World map
Reducing emissions from our transports
We are continuously working to reduce emissions from our transportations, with a focus on keeping our transports options on the ground. To learn more about how we work in this area, please read more here.
Reducing supply chain impacts
Over 80% of our climate footprint comes from the materials we use and the production of our garments - from cotton fields to finished items. Reducing this impact is therefore of highest importance to us. We do this by working with our suppliers (read more here) and by rapidly increasing the share of more sustainable materials in our products (read more here).
Another stock photo of business people doing even more business things Interior of shirt factory
Climate and YOU
It’s easy to be NA-KD
Want to take part in our work for a more sustainable world of fashion? Start by extending the life of the items you buy from us: if you are wearing your garment twice as many times, it reduces the relative impact of it by up to 50%. Simple as that!
Read more about how you can sell and buy pre-loved NA-KD products here, and what more you can do to
lower your fashion footprint here.
Climate compensation
Our number one focus is to reduce emissions. As an e-commerce company we are working in close collaboration with our transport providers. But there is no such thing as sustainable transport today – in particular not for long truck transportations. In waiting for more sustainable solutions, we climate compensate all our transports and are in close dialogue with all our logistics providers to push the change needed in the transport industry.
For details on our climate compensation, please see our Sustainability Reports for respective years. You find them on this page.
gold standard
Our work and projects for climate neutrality are accredited by the Gold Standard. The Gold Standard for the Global Goals is a standard and logo certification mark program for non-governmental emission reductions projects in the Clean Development Mechanism (CDM), the Voluntary Carbon Market and other climate and development interventions.
To climate compensate for our transportation in 2021, we have invested in two wind power projects – one in China and one in Turkey. The project in the Hebei province in China will install and operate 66 wind turbines and the one in Turkey, near Kýrþehir in the south east of Ankara, is estimated to generate 346000 MWh annually.
Wind and sun for
To climate compensate for our transportation in 2020 we have invested in a wind power project of 75 wind turbines in India. We have also invested in a solar power project in Jaisalmer in India. In total, we have offset 10101 tCO2e for our transports for 2020.
Black week 2020
During Black Week of 2020, NA-KD compensated for all carbon emissions generated by us and our producers by investing in a wind power project in Tamil Nadu in India. In total, we have offset 7099 tCO2e for Black Week 2020.
Girl in yellow shirt
Shop collection

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