When Elsa Hosk set out to create her debut swimwear collection with NA-KD, the vision was clear: to capture the essence of summer. "The inspiration came from this feeling of being completely free in your body, and feeling bold, feminine and beautiful," Elsa shares. The result is a line that channels nostalgic glamour and carefree sophistication in equal measure. Inspired by memories of the South of France and the liberating energy of '70s beach culture, the collection invites wearers to feel confident, expressive, and effortlessly elegant – whether you're lounging by the poolside or simply enjoying your backyard in full glam mode.
Designs for every sun-drenched moment
From low-cut ruched bikinis to shimmering metallics and structured one-pieces, every piece strikes a balance between daring detail and refined simplicity. Elsa was involved in every stage of the creative process, working closely with the NA-KD team to bring her vision to life. "I knew I wanted to use bold colors and strong silhouettes, and I also wanted it to feel like something I would wear on a summer vacation or just when I want to feel amazing," she says.One standout from the drop is the ruched bikini set: Elsa’s personal favorite. "It’s retro, sultry and insanely flattering," she says. Featuring a low-waist bottom and clean design lines, it nods to vintage Riviera glamour while feeling modern and wearable.
Glamour as a mood, not just a location
Beyond the textures and cuts, the magic of this collection lies in its emotional essence. Elsa reimagines swimwear not just as something to wear to the pool, but as a statement. It’s swimwear made to invoke a sense of glamour as a mood, not just as a location
"I love how you can style these pieces to feel dressed up even when you're in a bikini. It's like getting ready for a pool party, even if you're just in your garden. That feeling is everything"
The campaign, shot in Marseille against bold modernist architecture and drenched in golden sunlight, reflects the collection’s refined and radiant aesthetic. Whether you're heading to a coastal dinner or lounging solo, Elsa Hosk for NA-KD is a tribute to summer in all its glamorous forms.
"I'm so proud of how it turned out. It's exactly how I envisioned it."