Tiny, bold, and full of meaning. Bag charms have become Gen Z’s favorite way to say “this is who I am.”
Whether it’s a plush teddy, a beaded zodiac sign, or an NFC tag linking to your Insta, today’s bag charms are more than just cute. They’re mini identity statements, hanging from your shoulder and speaking louder than any bio.
A trend that talks
What started as Y2K nostalgia has evolved into a full-blown movement. Charms are now about expressing your mood, aesthetic, or community. From crochet creations and crystal tokens to smart charms and vintage finds, each one adds a personal story to your look. Fashion is a playground for self-expression. And bag charms? They’re the accessories version of “main character energy.” Collected, swapped, or gifted they’re small, but they say everything.
NA-KD’s take
At NA-KD, we believe accessories should be as expressive as you are. That’s why we feature charm-ready bags and statement details, made for you to make your mark.