Denim is more than a wardrobe essential. It’s the piece you build everything else around. This season, NA-KD returns to the foundation of everyday dressing with a refined denim assortment: all roads lead to denim.
Our new core assortment is designed to be just that, a starting point. Timeless fits, carefully developed silhouettes, and premium-feel fabrics come together in a collection made to move with you, through seasons, moods, and real life. This is denim you come back to. Again and again.
Our new core assortment is designed to be just that, a starting point. Timeless fits, carefully developed silhouettes, and premium-feel fabrics come together in a collection made to move with you, through seasons, moods, and real life. This is denim you come back to. Again and again.
A core denim assortment designed for everyday wear
At the heart of the carefully curated selection of core denim styles, created to last beyond trends. Every fit is designed with longevity, comfort, and versatility in mind, making it easy to build a wardrobe that always works and feels more intentional.
From high-waisted wide-leg jeans to relaxed straight cuts, sculpted flares, and modern low-waist silhouettes, the collection covers the denim shapes you actually wear. These are the jeans that style effortlessly with crisp shirts, soft knits, tailored blazers, or worn-in basics. Elevated enough to feel polished, easy enough to wear on repeat.
Denim fits that move with you
Each style in the assortment is developed as its own destination, inspired by movement, places, and everyday routes. Whether your style leans clean and minimal or relaxed and effortless, the collection makes it easy to find a fit that feels right.
Rigid cotton denim offers structure and a premium look that softens beautifully over time, while comfort denim brings flexibility and ease to everyday wear. It’s about choosing denim that supports how you move, how you dress, and how you want to feel.
The campaign: Taking denim to the streets
To bring the launch to life, NA-KD took denim out into the city. With branded stairs, bold outdoor placements, and urban visuals inspired by movement and destinations, the campaign turns denim into a place you’re heading towards.
Street signs, staircases, and city spaces became part of the story, reinforcing the idea that no matter where you’re going, denim is always the common ground. It’s a visual reminder that denim isn’t just something you wear, it’s something you live in.
Street signs, staircases, and city spaces became part of the story, reinforcing the idea that no matter where you’re going, denim is always the common ground. It’s a visual reminder that denim isn’t just something you wear, it’s something you live in.
Why we love our new denim assortment
What makes this assortment special is its clarity. Every fit has a purpose. Every wash is considered. Every silhouette is designed to stay relevant season after season.
We love it because it’s honest denim. Nothing overdone, nothing unnecessary. Just well-designed jeans that feel good, look great, and work with the rest of your wardrobe. It’s denim you can trust, rely on, and style your own way.
Explore the core denim fits
The NA-KD core denim assortment includes a range of essential fits, from wide-leg and straight jeans to flared and relaxed silhouettes. Designed to suit different styles, body types, and moments, each pair is part of a denim wardrobe built to last.
To find your perfect fit, explore our Denim Guide, where we break down silhouettes. And to make sure your jeans stay looking great over time, don’t miss our Denim Care Guide, with tips on washing, color care, and longevity.