Shop collection now
Created with love to celebrate love –
The Rainbow Collection is designed to raise awareness of LGBTQIA+ rights and funds for our charity partner, The Rainbow Fund. We’ll be donating 100,000 SEK of proceeds to support their vital work, campaigning for human rights across the world.
Where will the money be going? The Rainbow Fund fundraises for a number of global organisations and projects, channelling money to the people who need it most. Right now, their work ranges from supporting safe house for transgender refugees in Kenya to funding a LGBTQIA+ shelter in Russia; backing LGBTQIA+ education and support for young people in Ukraine to working against the sexual exploitation of young boys in Thailand.
Get to know our model Augusta and photographer Elliot It was super important to us to celebrate the creativity and talent of the LGBTQIA+ community when creating this campaign, which is why we were so excited to work with our gorgeous model Augusta and brilliant photographer Elliot.